Getting ready for the cookieless future: LTV:CAC ratio
When running a business, you need to pay attention to many numbers. One metric that’s particularly worth watching is your LTV:CAC ratio.
Getting ready for the cookieless future: Zero-party data
There’s a new data type in town that’s building some significant buzz: zero-party data. Find out more about it here.
Getting ready for the cookieless future – Customer-centricity: customer data integration
If you don’t have a customer data integration solution in your business, you're missing out. Let's explore it together to find out why.
Our thoughts on UK Government’s plans to replace the General Data Protection Regulation (GDPR)
After pausing the Data Protection and Digital Information Bill, the UK Government has announced its plans to create an entirely new data privacy regime. Find out our thoughts about it.