Demystifying the true value of first-party data in a cookieless era
Marketers have grown reliant on third-party ad tracking and cookies, but the news is this: first-party data is your golden ticket to a successful future for your business. Learn more about what first-party data actually is, which are its benefits and why you should care about it.
First-party data in a world concerned with privacy
You’ve all heard it before: privacy policies and legislation are making third-party data increasingly unreliable and customer-facing companies will need to rely on their own first-party data. Here’s why this is happening and how this is impacting the activity of business and marketers.
First-party data strategy: how to build yours
With third-party cookies on their way out, businesses need a robust plan for gathering and acting on customer data while still complying with data privacy regulations. So, how should you think about a first-party data strategy? Here are some basics to get started.