What you risk from not switching to Google Analytics 4 (GA4)
Learn more about the potential impacts of not switching to Google Analytics 4 in time.
Getting ready for the cookieless future: Natural language processing (NLP)
If you're a marketer, content creator, or simply curious, this blog will provide a helpful introduction of natural language processing (NLP).
Getting ready for the cookieless future: LTV:CAC ratio
When running a business, you need to pay attention to many numbers. One metric that’s particularly worth watching is your LTV:CAC ratio.
Getting ready for the cookieless future: Zero-party data
There’s a new data type in town that’s building some significant buzz: zero-party data. Find out more about it here.
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