New product success prediction modelling with a large ecommerce retailer
Badly managed data can destroy your
Badly managed data can destroy your business. Well managed data will destroy your competition_
DATA & ANALYTICS AGENCY
Hi, we're Braidr – your new Chief Data Officer. We model, protect,
and unlock the potential of all of your marketing data. The upshot? No regulatory risks, no question mark around your marketing numbers,
and data at your fingertips to make smart business decisions at every turn.
Businesses of all sizes in every sector are capturing unprecedented and exponential quantities of customer data across all systems.
It's a big responsibility, and an even bigger opportunity.
Our data & analytics agency works with start-ups who think big, and big companies who think like start-ups.
Since you're here reading this, you probably qualify.
CLIENTS
DATA BUSINESS
You are in the data business_
10 years ago, all businesses had to adapt to viewing themselves as a technology business. The paradigm has shifted again. Every business is now a data business.
And every marketer is now a data practitioner.
From GDPR and ePrivacy Regulation, to a post-cookie future, getting your data strategy right could be the difference between business survival and exponential growth.
We already work with some of the world’s leading brands to transform data into a competitive advantage, what can we do for you?
DATA & ANALYTICS SOLUTIONS
Delivering data & analytics consultancy for a privacy-first, post-cookie world_*
*If you do know what this means, you know you need to talk to us. And if you don't know what this means, you really need to talk to us.
GA4 Implementation
Act now to protect your data reporting by transitioning to Google Analytics 4. GA Universal will sunset on July 1st, 2023, and all historical data will be deleted 6 months after that.
Modern Data Stack
Future-proof your data infrastructure by harnessing the power of cloud BI and modern ETL technology.
Post-Cookie Future
Prepare for the loss of third-party cookies through customer data collation and post-cookie tech tools implementation.
First-Party Data
Implement a robust first-party data strategy that will deliver more relevant experiences for your customers in a post-cookie world.
Data Analytics
Deploy a measurement framework that enables insight and turns your web/app/business analytics into digital currency.
Data Attribution
Evaluate channel impact and make investment decisions based on your business KPIs, driven by your own attribution model.
Data Governance
Respond to a rising business imperative by protecting, processing, and managing data in a secure and compliant manner.
BY MARKETERS
Data solutions
by marketers.
For marketers_
Braidr is a next generation marketing technology company, transforming data into business growth. Born on the front line with a sharp focus on the bottom line, Braidr comprises a smart team of marketers, strategists, analysts, and engineers who know how to transform your marketing data into growth currency.
From integrating all data into a single source of truth to complex machine-learning applications, Braidr agency weaves disparate data strands into powerful decision-making assets. Revolutionizing your marketing returns, transforming your customers' experiences, and delivering on your data compliance responsibilities, it is clear to us - and our customers - that this approach is changing so much more than marketing.
Whatever your business goals, data,
analytics, and technology are essential
levers to deliver omnichannel marketing
success_
DATA & ANALYTICS SERVICES
Discover our data and analytics services_
Data Strategy
Maximize the value of your data by taking control of your collection processes and enabling data-driven decision-making.
Data Architecture
Build the infrastructure you need tomorrow, today. Prepare and respond to the need for speed, flexibility, and innovation.
Data Analytics
Make sense of the data you own. Define, track, and enable action on your business KPIs.
Data Science
Use the power of machine learning to supercharge your decision-making. Don't guess the future; predict it.
Data Strategy
Plan for a future that puts data at the heart of all digital marketing decision-making_
Getting your data strategy right can be the difference between success and failure. We can help you achieve business
success through the implementation of a clear strategic data vision and a detailed understanding of all of the
connecting parts that will bring your data to life. Braidr can assist you with:
- Data-driven strategic planning
- Data governance
- Implementation roadmaps
- Marketing technology
- Measurement frameworks
Data Architecture
Build a marketing framework that embraces flexibility, speed, and accuracy within a robust tech structure_
Data architecture is the foundation of any data strategy. Built from a set of principles that are made out of specific strategies,
rules, models, and guidelines, robust data architecture shows your company's infrastructure how data is acquired, transported, stored, queried, and secured.
Braidr can assist you with:
- Website & app tracking
- Automated reporting & dashboards
- Privacy management
- First-party data solutions
- Customer data platforms
- Marketing technology implementation
- Marketing automation
Data Analytics
Turn your data into digital currency through the insight and analysis your business needs_
If you want an edge over the competition, then ensuring your data solutions are firing on all cylinders is intrinsic to success.
Collecting, connecting, analyzing and the modelling of data goes beyond technology and human smarts. It turns your valuable data into digital currency.
As a data-first business, we know the potential value of untapped data is huge. Braidr can assist you with:
As a data-first business, we know the potential value of untapped data is huge. Braidr can assist you with:
- GA4 implementation
- Web and product analytics
- Implementation and management
- Tag management
- Data visualization
Data Science
If content is King, then data is Emperor. Convert the assets you already own into powerful results_
Data is an asset you already own. Our data scientists are experts at wrangling gold mines of information and Big Data to spot trends and patterns
that can transform business performance by facilitating smarter decision-making.
We will enhance your problem-solving capabilities so you can focus on business growth. Braidr data & analytics agency can assist you with:
- Data modelling
- Social media mining
- Data segmentation
- Data-driven attribution
- Marketing & competitor intelligence
- Statistical forecasting & predictive modelling
Our name is an abstraction of our
process: we blend strands of data to
create new structures, more valuable
than the sum of their parts_
THE BRAIDR AGENCY DIFFERENCE
Supercharge your returns_
Whether you require a martech team as a managed service or have a specific project requirement,
Braidr will help to turn your data into digital currency - from raw data to complex solutions;
from cost-effective deployment to full system integration.
Every Braidr client is assigned a
Data Strategist - your own data architect - who will create the data solutions that best suit your business needs,
empowering you to take ownership of the dataverse and to supercharge your returns.
DATA & ANALYTICS CASE STUDIES
CASE STUDIES
New product success prediction modelling with a large ecommerce retailer
Existing technology too slow + lost revenue
Google Ads' automated bidding technology for product feeds takes too long to acquire enough data to push new products at scale and high velocity. This meant the client was missing out on substantial revenue from new products during their initial release.
Prediction precision
We produced a custom-built machine learning model trained on >23 million data points that can predict the next 30 days of gross merchandise value for every new product.
RESULT
Our model was able to generate ROAS improvements of up to 150% and a lifetime incremental ROI of 245% - return on cost that wouldn't have been achieved without model influence.
Advanced customer data segmentation for Bonmarché
CASE STUDIES
Advanced customer data segmentation for Bonmarché
Leveraging data for enhanced ROI
Bonmarché has an omnichannel customer data-platform with a plethora of information for both offline and online customers. Utilizing this to attract more digital sales was a challenge.
RFM segmentation
We used machine learning to translate a classic segmentation model into digital solutions and create highly performing customer lists - ready to be uploaded into media buying platforms.
RESULT
We surfaced insight that can be used to improve brand loyalty through targeted creative.
Elevated measurement through UX insights for Telehouse
CASE STUDIES
Elevated measurement through UX insights for Telehouse
UX MEASUREMENT + WEBSITE DESIGN IMPACT
Telehouse has multi-touch customer journeys and, as expected from a B2B enterprise, high value but low volume traffic. Standard metrics don’t reveal much insight into user behavior. And when a nurture cycle takes longer than 30 days, the information is fragmented.
EVENT-BASED ANALYTICS + ENHANCED VISUALISATION
We leveraged the capabilities of Google Analytics and deployed a suite of events that monitored interactions with the website. We visualised results in Data Studio.
RESULT
Our insights are helping the marketing team create a feedback loop into design and information architecture by learning directly from the consumers.
Put insight behind every marketing decision_
Contact us
