increase in productivity
Assessing AI readiness, uncovering key gaps, and activating focused taskforces to drive priority AI solutions.
Napier aimed to increase revenue without hiring more staff. To achieve this, they sought a clear strategy for implementing AI in ways that would deliver measurable results. These applications must align closely with actual operational capabilities.
customer strategy defined
Transforming complex data into actionable insights by leveraging AI and proprietary tech.
Solos Holiday faced challenges understanding the mindset and motivations of their core audience: solo male travellers over 50. Their voices were hard to find in the digital space, limiting Solo's ability to shape a strategy for future growth.
campaign efficiency
Driving smarter marketing with AI-powered customer segmentation for 1st Central.
With over six million first-party customer records, 1st Central wanted to unlock greater value by identifying high-performing segments for targeted marketing. They needed a solution capable of analysing large datasets and developing a repeatable segmentation model that integrates seamlessly with paid media and social platforms for audience activation.
campaign insights analysed
Using public data to track global campaign performance across 40+ markets and 17 social media networks.
Coca-Cola's agency needed a way to monitor Sprite's global campaign performance across 40+ markets and 17 platforms without relying on login access to individual brand or media accounts. Traditional reporting methods weren't viable, especially in regions with platform restrictions like China.
Services_
Explore data services and artificial intelligence solutions, designed to enhance your success
AI-Ready Data Infrastructure
Trusted measurement foundations that capture and connect performance signals across the organisation – providing a consistent, reliable source of truth for analytics, decision systems and AI optimisation.
Performance Intelligence
Integrated performance intelligence that connects data across functions and channels – clarifying signals and turning insight into coordinated decisions.
Agentic Analytics
AI-enabled systems that continuously analyse performance signals, reveal opportunities and risks, and optimise outcomes in real time.
Campaign Orchestration
Campaign orchestration driven by real-time data signals, AI-enabled segmentation and automated first-party data pipelines. Enhanced by Media Mix Modelling to continuously improve channel performance and ROI.
Customer Retention
Predictive retention systems built on your marketing, customer and transaction data – identifying churn risk early and increasing customer lifetime value through targeted intervention.
Product Optimisation
AI-assisted analysis and optimisation of product and feature usage – identifying enhancements that drive adoption, satisfaction and revenue.
Market Intelligence
Always on audience insight. AI-powered digital strategy. Content that performs. Platforms that give you the edge.
Machine Learning and Agentic Services
Bespoke AI models and autonomous agents built on your business logic and workflows. Proprietary tools with full IP ownership – continuously improving and deeply integrated into your systems.
AI & Organisational Strategy
Maturity modelling and AI strategy define where AI creates value. Bespoke platforms and tools turn that potential into measurable competitive advantage.
Trusted by companies all over the world.
Introducing our exceptional team of specialists, technological leaders and forward thinkers_
From creating a single source of truth, all the way to advanced machine-learning applications, Braidr’s data consulting services can transform disparate information into decision-making intelligence.
Whether revolutionising business operations, optimising customer experiences or ensuring compliance, Braidr’s approach does more than reshape data strategy. As a global data and AI consulting company, we are redefining how businesses perform and compete in today’s AI-powered world.
Recognised for innovation and celebrated as thought leaders.
Thought Pieces_
Explore our data and AI thinking
"Braidr transformed how we track and report on performance. Their team created a reliable modern infrastructure, allowing us to trust in the results we see and be confident in the decisions we make as a business. Their strategic guidance sets them apart, ensuring that we not only keep up but stay ahead of the latest trends in AI and Measurement."
"Working with the Braidr team has brought meaningful improvements to our platform. Their use of AI to detect anomalies, identify product transfers, and strengthen our algorithmic confidence has helped us make smarter decisions and deliver a more accurate, scalable experience for our users, brokers and partners."
"Braidr’s expert evaluation and tailored AI framework empowered Napier to prioritise high-impact initiatives, aligning technology, operations, and employees across our global operation. At a critical time in our business growth, Braidr’s work enabled us to make key investment decisions based on real-world insight coupled with their expert understanding of the opportunities AI’s brings to business-critical capability."