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In a world where digital transformation is accelerating, your brand and data are your biggest assets
We're your
data scientists
We put the
T into CTMO
We help CMOs create elevated brand experiences by bridging the gap between business and marketing with the help of technology.
Our services
Data
Strategy
Put data at the heart of digital business vision, execution and performance. Own your data and plan for success.
  • Measurement frameworks
  • Data strategy
  • First, 2nd, 3rd party data solutions
  • Technology for marketing playbooks
Data
Architecture
Remove barriers between business systems to create an integrated, smart and high-performing marketing framework set-up.
  • Customer data platform (CDP)
  • 3rd party technology implementation
  • Data service desk
Data
Science
Create and harness the power of machine learning insights to elevate your marketers' decision making.
  • Marketing and competitor intelligence
  • Data modelling and statistical forecasting
  • Data-driven attribution
Digital
Analytics
Implement digital analytics solutions to ensure your data is firing on all cylinders and you're perfectly set-up to extract accurate insight.
  • Digital analytics implementation
  • Tag management
  • Data visualisation and dashboards
Marketing
Technology
Bet on innovation and apply tech & new-generation platforms to enable your marketers to work smarter.
  • Kingmakr
  • Serpr
Transforming data into digital growth currency
Your business insights are only as smart as the data that fuels them. We convert data into growth currency so you can drive better customer experiences and a greater return from your digital marketing activity. By acting as a bridge between data and marketing, we don't simply connect data to marketing; we link it, we braid it - blending different strands of data through integration, analytics and insight to create new structures, more valuable than the sum of their parts.
Our clients
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Case Studies
Case studies
New product success prediction modelling

//PROBLEM// EXISTING TECHNOLOGY TOO SLOW + LOST REVENUE
Google Ads' automated bidding technology for product feeds takes too long to acquire enough data to push new products at scale and high velocity. This meant Secret Sales were missing out on substantial revenue from new products during their initial release.

//SOLUTION// PREDICTION PRECISION
We produced a custom-built machine learning model trained on >23 million data points that can predict the next 30 days of gross merchandise value for every new product.

//RESULTS//
Our model was able to generate ROAS improvements of up to 150% and a lifetime incremental ROI of 245% - return on cost that wouldn't have been achieved without model influence.
Solutions: Data efficiency | Strategy informer | ROI driver
Elevated measurement through UX insight

//PROBLEM// UX MEASUREMENT + WEBSITE DESIGN IMPACT
Telehouse has multi-touch customer journeys and, as expected from a B2B enterprise, high value but low volume traffic. Standard metrics don't reveal much insight into user behaviour. And when a nurture cycle takes longer than 30 days the information is fragmented.

//SOLUTION// EVENT BASED ANALYTICS + ENHANCED VISUALISATION
We leveraged the capabilities of Google Analytics and deployed a suite of events that monitored interactions with the website. We visualised results in Data Studio.

//RESULTS//
Our insights are helping the marketing team create a feedback loop back into design and information architecture by learning directly from the consumers.
Solutions: Enhanced measurement | UX insight | Elevated reporting
Advanced customer data segmentation

//PROBLEM// LEVERAGING DATA FOR ENHANCED ROI
Bonmarche has an omnichannel customer data-platform with a plethora of information for both offline and online customers. Utilising this to attract more digital sales was a challenge.

//SOLUTION// RFM SEGMENTATION
We used machine learning to translate a classic segmentation model into digital solutions and create highly performing customer lists - ready to be uploaded into media buying platforms.

//RESULTS//
We surfaced insight that can be used to improve brand loyalty through targeted creative.
Solutions: Customer segmentation | CDP | Insight
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Everything you can expect from a data partner, and more
Expertise Best-in-class expertise in data engineering, data science and machine learning applications.
Marketing experience First-hand exposure to digital marketing challenges pushed us to create insight or technical solutions to affect a real difference.
Problem-solving Consultants and problem solvers who have in-depth marketing channel knowledge and use technology to connect the dots and provide superior solutions.
Partnership Partners; as your martech team if you don’t have one, and more firepower if you do.
Contact us to find out more