We help brands achieve their digital

We help brands achieve their digital marketing goals by putting data insight behind every decision_

HI

Hi, we're Braidr - a next generation marketing technology company, transforming data into business growth. We model, protect, and unlock the potential of all of your marketing data.

We recognize that every business is now a data business. And every marketer is now a data practitioner. From GDPR and ePrivacy Regulation, to a post-cookie future, we act as a bridge between data and marketing; converting data into growth currency. We already work with some of the world's leading brands to transform data into a competitive advantage, what can we do for you?

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THE BRAIDR WAY

Our mission_

Our mission is to enable marketing teams to put insight behind every decision.

Our culture_

Our culture is defined by excellence; in our advisory capacity, delivery, and support. We're a global team of smart, curious, and supportive individuals who collectively contribute to who we are and what we aspire to be; day in, day out.

Collaboration is the key to our success. Our decision-making is always based on what is right for our clients, what is right for our team, and what is right for the business.

Our promise_

  • We promise to deliver premium data services to the highest standard attainable, enabling you to get more out of your marketing activity; supercharging your returns.
  • We promise to always operate in growth-mode, creating solutions and surfacing insights that will make a real difference to your business.
  • We promise to be a strategic advisor and partner, empowering you to take ownership of your dataverse and cut through the data noise.

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WHO WE WORK WITH

We partner with ambitious brands who recognize data could be their biggest asset_

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We help businesses of all sizes in every sector - we work with start-ups who think big, and big companies who think like start-ups.

Businesses are capturing unprecedented and exponential quantities of customer data across all systems. It's a big responsibility, and an even bigger opportunity. We'd love to help you turn this opportunity into a competitive advantage.

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WHO WE ARE

A passionate team who know how to transform your marketing data into growth currency_

Braidr grew out of the data analytics and science team within digital marketing agency, Found. As one of the first independent digital marketing agencies to have a fully-fledged data science department, clients have been turning to Found for data and growth solutions for years. As more and more clients sought to engage Found to support their data needs, we made the decision to take our data service solutions directly to market the in the form of a Braidr.

Born on the front line with a sharp focus on the bottom line, Braidr comprises a smart team of marketers, strategists, analysts, and engineers who know how to transform your marketing data into growth currency.

Who we are

Who we are

TOMORROW

Shaping the future of digital experience, today_

Tomorrow

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Braidr is part of Tomorrow Group Limited, the home of digital performance agency Found, influencer and social media agency Disrupt, content measurement platform Kingmakr, and SERP real estate competitor insight tool Serpr.

Tomorrow builds tools and services that help brands achieve excellence in digital marketing through data, technology, and human brilliance. Made up of some of the smartest businesses, Tomorrow is a future-first company, shaping the future of digital experience, today.

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THE BRAIDR DIFFERENCE

The Braidr difference_

Every Braidr client is assigned a Data Strategist - your own data architect - who will create the data solutions that best suit your business needs, empowering you to take ownership of the 'dataverse' and to supercharge your returns.

Expertise

We are a team of experts that have worked with over 250 brands, providing best-in-class experience in data engineering, data science and machine learning.

Pace

Data and tech is a fast-paced environment - the pace we run at, and the urgency we apply, means you will always be able to get one step ahead of the competition.

Ease

Instead of building a broad team at cost, you will have access to a team that knows how to make a difference. You're not getting one level of data expertise but a plethora of expertise, all in one partner.

Agility

We create organisational agility and offer greater operational resilience - from frameworks to IP - for all of your data and technology needs.

WHAT WE DO

Data solutions by marketers. For marketers_

Our solutions_

We deliver data solutions for a privacy-first, post-cookie world. Here are some of the things we can do for you:

  • Modern data stack creation
  • Post-cookie future implementation
  • First party data activation
  • Data analytics
  • Data attribution
  • Data governance

Our services_

The services we offer to help you achieve your data goals:

  • Data strategy
  • Data architecture
  • Data analytics
  • Data science
10 years of experience
First-hand exposure to digital marketing challenges; creating solutions that make an instrumental difference to businesses.
12 industry verticals
From retail and travel to professional services; experience across a multitude of industries, globally.
250 client engagements
Solving problems and setting over 250 businesses on a path to success.
Proven best practices
Data compliance specialists; partners with key technology providers.
Multi award-winning
Recognized for expertise in data innovation, performance, and culture.
10 years of experience
First-hand exposure to digital marketing challenges; creating solutions that make an instrumental difference to businesses.
12 industry verticals
From retail and travel to professional services; experience across a multitude of industries globally.
250 client engagements
Solved problems and set over 250 businesses on a path to success.
Proven best practices
Fully versed and compliant GDPR; and a Google Analytics partner.
Multi award-winning
Recognized for expertise in data innovation, performance, and culture.
CASE STUDIES
CASE STUDY
New product success prediction modelling with a large ecommerce retailer
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CASE STUDIES

New product success prediction modelling with a large ecommerce retailer

Existing technology too slow + lost revenue

Google Ads' automated bidding technology for product feeds takes too long to acquire enough data to push new products at scale and high velocity. This meant the client was missing out on substantial revenue from new products during their initial release.

Prediction precision

We produced a custom-built machine learning model trained on >23 million data points that can predict the next 30 days of gross merchandise value for every new product.

RESULT

Our model was able to generate ROAS improvements of up to 150% and a lifetime incremental ROI of 245% - return on cost that wouldn't have been achieved without model influence.

CASE STUDY
Advanced customer data segmentation for Bonmarché
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CASE STUDIES

Advanced customer data segmentation for Bonmarché

Leveraging data for enhanced ROI

Bonmarché has an omnichannel customer data-platform with a plethora of information for both offline and online customers. Utilizing this to attract more digital sales was a challenge.

RFM segmentation

We used machine learning to translate a classic segmentation model into digital solutions and create highly performing customer lists - ready to be uploaded into media buying platforms.

RESULT

We surfaced insight that can be used to improve brand loyalty through targeted creative.

CASE STUDY
Elevated measurement through UX insights for Telehouse
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CASE STUDIES

Elevated measurement through UX insights for Telehouse

UX MEASUREMENT + WEBSITE DESIGN IMPACT

Telehouse has multi-touch customer journeys and, as expected from a B2B enterprise, high value but low volume traffic. Standard metrics don’t reveal much insight into user behavior. And when a nurture cycle takes longer than 30 days, the information is fragmented.

EVENT-BASED ANALYTICS + ENHANCED VISUALISATION

We leveraged the capabilities of Google Analytics and deployed a suite of events that monitored interactions with the website. We visualised results in Data Studio.

RESULT

Our insights are helping the marketing team create a feedback loop into design and information architecture by learning directly from the consumers.

Put insight behind every marketing decision_
Contact us