Create better, faster, smarter investments

Create better, faster, smarter investments and a greater return from your marketing spend_

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Your business insights are only as smart as the data that fuels them. And, with the volume of data that organisations are accumulating growing, we help amazing brands cut through the noise to make decisions that deliver greater ROI.

We convert data into growth currency by helping marketers leverage data to improve marketing activity, media activation and customer experience. Acting as your bridge between data and digital marketing success, we’re your martech team if you don’t have one, and more firepower if you do.

DATA SERVICES

Discover our data services_

Data Strategy

Maximize the value of your data by taking control of your collection processes and enabling data-driven decision-making.

Data Architecture

Build the infrastructure you need tomorrow, today. Prepare and respond to the need for speed, flexibility, and innovation.

Data Analytics

Make sense of the data you own. Define, track, and enable action on your business KPIs.

Data Science

Use the power of machine learning to supercharge your decision-making. Don't guess the future; predict it.

Data Strategy

Plan for a future that puts data at the heart of all digital marketing decision-making_

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Getting your data strategy right can be the difference between success and failure. We can help you achieve business success through the implementation of a clear strategic data vision and a detailed understanding of all of the connecting parts that will bring your data to life. Braidr can assist you with:

  • Data-driven strategic planning
  • Implementation roadmaps
  • Data governance
  • Marketing technology
  • Ecosystems/playbooks
  • Measurement frameworks
  • Training
Data Architecture

Build a marketing framework that embraces flexibility, speed, and accuracy within a robust tech structure_

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Data architecture is the foundation of any data strategy. Built from a set of principles that are made out of specific strategies, rules, models, and guidelines, robust data architecture shows your company's infrastructure how data is acquired, transported, stored, queried, and secured. Braidr can assist you with:

  • Website & app tracking
  • Automated reporting & dashboards
  • Privacy management
  • First-party data solutions
  • Customer data platforms
  • Marketing technology implementation
  • Marketing automation
Data Analytics

Turn your data into digital currency through the insight and analysis your business needs_

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If you want an edge over the competition, then ensuring your data solutions are firing on all cylinders is intrinsic to success. Collecting, connecting, analyzing and the modelling of data goes beyond technology and human smarts. It turns your valuable data into digital currency.

As a data-first business, we know the potential value of untapped data is huge. Braidr can assist you with:

  • Web and product analytics
  • Implementation and management
  • Tag management
  • Data visualization
Data Science

If content is King, then data is Emperor. Convert the assets you already own into powerful results_

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Data is an asset you already own. Our data scientists are experts at wrangling gold mines of information and Big Data to spot trends and patterns that can transform business performance by facilitating smarter decision-making. We will enhance your problem-solving capabilities so you can focus on business growth. Braidr can assist you with:

  • Data modelling
  • Social media mining
  • Data segmentation
  • Data-driven attribution
  • Marketing & competitor intelligence
  • Statistical forecasting & predictive modelling
10 years of experience
First-hand exposure to digital marketing challenges; creating solutions that make an instrumental difference to businesses.
12 industry verticals
From retail and travel to professional services; experience across a multitude of industries, globally.
250 client engagements
Solving problems and setting over 250 businesses on a path to success.
Proven best practices
Data compliance specialists; partners with key technology providers.
Multi award-winning
Recognized for expertise in data innovation, performance, and culture.
10 years of experience
First-hand exposure to digital marketing challenges; creating solutions that make an instrumental difference to businesses.
12 industry verticals
From retail and travel to professional services; experience across a multitude of industries globally.
250 client engagements
Solved problems and set over 250 businesses on a path to success.
Proven best practices
Fully versed and compliant GDPR; and a Google Analytics partner.
Multi award-winning
Recognized for expertise in data innovation, performance, and culture.
CASE STUDIES
CASE STUDY
New product success prediction modelling with a large ecommerce retailer
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CASE STUDIES

New product success prediction modelling with a large ecommerce retailer

Existing technology too slow + lost revenue

Google Ads' automated bidding technology for product feeds takes too long to acquire enough data to push new products at scale and high velocity. This meant the client was missing out on substantial revenue from new products during their initial release.

Prediction precision

We produced a custom-built machine learning model trained on >23 million data points that can predict the next 30 days of gross merchandise value for every new product.

RESULT

Our model was able to generate ROAS improvements of up to 150% and a lifetime incremental ROI of 245% - return on cost that wouldn't have been achieved without model influence.

CASE STUDY
Advanced customer data segmentation for Bonmarché
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CASE STUDIES

Advanced customer data segmentation for Bonmarché

Leveraging data for enhanced ROI

Bonmarché has an omnichannel customer data-platform with a plethora of information for both offline and online customers. Utilizing this to attract more digital sales was a challenge.

RFM segmentation

We used machine learning to translate a classic segmentation model into digital solutions and create highly performing customer lists - ready to be uploaded into media buying platforms.

RESULT

We surfaced insight that can be used to improve brand loyalty through targeted creative.

CASE STUDY
Elevated measurement through UX insights for Telehouse
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CASE STUDIES

Elevated measurement through UX insights for Telehouse

UX MEASUREMENT + WEBSITE DESIGN IMPACT

Telehouse has multi-touch customer journeys and, as expected from a B2B enterprise, high value but low volume traffic. Standard metrics don’t reveal much insight into user behavior. And when a nurture cycle takes longer than 30 days, the information is fragmented.

EVENT-BASED ANALYTICS + ENHANCED VISUALISATION

We leveraged the capabilities of Google Analytics and deployed a suite of events that monitored interactions with the website. We visualised results in Data Studio.

RESULT

Our insights are helping the marketing team create a feedback loop into design and information architecture by learning directly from the consumers.

Put insight behind every marketing decision_
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