Universal Analytics will stop working this July 2023. Migrate to GA4 now to protect your data_

Why migrate to GA4 today?_

GA4 is the next generation of Google Analytics. It is built on new technology and GA4 aims to serve the measurement needs of a privacy-centric future that is less reliant on cookies. This is good news! However, the sooner you act to implement GA4, the more active data you will have at your disposal when UA sunsets.

New tracking standard

GA4 is events-based so KPIs and customer measurement should be highly personalized. Some ways of measuring differ radically from UA.

Holistic measurement

Understand unified customer journeys across devices and platforms (Web + App), deduplicated your 1st party data and Google signed-in data.

Predictive insights

GA4 has been engineered with machine learning at its core, so it fills in the gaps where data may be incomplete due to advanced privacy rules.

Built for the future

GA4 provides a solid foundation for a privacy-safe, cookieless future, elevating your data insights and preserving your data measurement.

Key Google Dates
Until July 1st 2023, Universal Analytics will continue collecting data as normal.
Standard Universal Analytics will no longer process new hits and will stop recording data.
Between 1 July 2023 and December 2023 users will be able to access historical UA data. During this time is the last chance to export year-over-year data before losing it.
Google is expected to release a statement confirming a date when existing Universal Analytics properties will no longer be available.

Get expert help for your GA4 migration_

With the right guidance, you can minimise the impact on your data-driven and actionable insights during this migration. Our team of Google Analytics specialists will support you at every stage of your measurement journey and make sure you're set up for success.

You can rely on us for:

Implementation Planning & Support

Defining the correct measurement architecture and implementing the best-practice analytics solution for your business.

GA4 Configuration & Reporting

Configuring your GA account and assessing your current reporting and data integration needs.

Training & GA4 Language Learning

Getting the most out of the new reporting interfaces and building a better understanding of the predictive capabilities of GA4.

Back-Ups & Historical Data

Backing up your raw data and retaining your historical key data points to ensure a smooth transition.

Prepare for the cookieless future with GA4_

Google has announced that Universal Analytics (UA) will sunset from 1 July 2023 for standard customers or from 1 October 2023 for 360 customers and replace it with an overhauled GA4. This will impact all businesses using UA. Act now so you don't lose out.

  • The transition to GA4 is mandatory.
  • No new data will appear in your current account after the above deadline.
  • For 6 months only, all data will become read-only.
  • All UA data will eventually be deleted (*Google to confirm final dates).
  • Capture over a year's worth of data if you implement GA4 now.

Braidr can help you transition to GA4 and protect your data.


Contact us for a free migration quote_

Find out how Braidr can support your business through a GA4 Migration with a free quote and advice from our team of certified experts.

Why Google made this decision_

With user, industry and regulatory landscapes changing, Google is retiring a 17-year-old system and replacing it with a privacy-focused, predictive platform that is durable for the future. Here's why:

  • Regulatory changes such as GDPR and CCPA impact how data can now be collected and used.
  • Browser updates impact traditional data collection (most browsers have already stopped, or will stop, tracking 3rd party cookies).
  • Users are demanding more control and transparency of data collected and used for ad personalisation.

Reliable measurement has never been more critical, and more of a challenge. The future is predictive_

Contact us for a free quote_

Find out how Braidr can support your business through a GA4 Migration with a free quote and advice from our team of certified experts.