Universal Analytics will sunset on
1 July 2023. Act now to protect your data_
Universal Analytics will sunset on 1 July 2023. Act now to protect your data_
Google has announced that Universal Analytics (UA) will sunset from 1 July 2023 for standard customers or from 1 October 2023 for 360 customers and replace it with an overhauled GA4. This will impact all businesses using UA. Act now so you don't lose out.
Braidr can help you transition to GA4 and protect your data.
GA4 is events-based so KPIs and customer measurement should be highly personalized. Some ways of measuring differ radically from UA.
Understand unified customer journeys across devices and platforms (Web + App), deduplicated your 1st party data and Google signed-in data.
GA4 has been engineered with machine learning at its core, so it fills in the gaps where data may be incomplete due to advanced privacy rules.
GA4 provides a solid foundation for a privacy-safe, cookieless future, elevating your data insights and preserving your data measurement.
Reliable measurement has never been
more critical, and more of a challenge.
The future is predictive_
Reliable measurement has never been more critical, and more of a challenge. The future is predictive_
We highly recommend businesses make the move now; the sooner GA4 is implemented, the sooner it is collecting information that you can leverage now, and in the future. There is currently just over a year's worth of data that can be collected between now and UA sunset.
Braidr has completed countless GA implementation and integration projects and has been working with GA4 since its release. We have already implemented it for some of our partners and our certified experts would love to support you on your new measurement journey.
Hi, we're Braidr - your new Chief Data Officer. We model, protect, and unlock the potential of all of your marketing data. The upshot? No
regulatory risks, no question mark around your marketing numbers, and data at your fingertips to make smart business decisions at every turn.
We work with start-ups who think big, and big companies who think like start-ups. Since you're here reading this, you probably qualify.
Find out how Braidr can support your business through a GA4 Migration