Getting ready for the cookieless future – Customer-centricity: first-party data
The final days for third-party data are here. In this new beginning for your business, first-party data plays an essential role.
Getting ready for the cookieless future – The Foundation: Server-side tracking
Tracking blockers and browser restrictions like intelligent tracking prevention reduce data quality and increase legal risk in digital marketing. We’re here to tell you more about why server-side tracking can be an efficient solution in a cookieless future.
Getting ready for the cookieless future – The Foundation: Meta Conversions API (CAPI)
For years, we’ve relied on the Meta Pixel to understand how our ads are performing. But due to the certain death of cookies, Meta Conversions API takes the spotlight now. Make sure you read our article and learn more about how you can benefit from this.
Getting ready for the cookieless future – The Foundation: Google Analytics 4
Google's decision to stop using third-party cookies may sound concerning and you might be wondering how you'll gather the data you need to build successful campaigns. You'll still be able to use Google Analytics and we’re here to tell you more about it.