Data Science Archives

Data Science

Artificial audiences: Navigating marketing with synthetic data

Explore synthetic data and the potential in marketing: benefits, challenges, privacy concerns, and its role in shaping the future.

Otilia Crizbasan

5 MINS - 27.07.2023

The data science revolution: How specialised roles are driving business success

Data science is far from being a catch-all topic. In fact, it evolved into a highly specialised field, with roles ranging from data engineers to machine learning experts and beyond.

James Wolman

5 MINS - 08.02.2023

Artificial vs augmented intelligence: What’s the difference?

Augmented and artificial intelligence both aim towards the same objective, but have different approaches to achieve it.

Robert Vinter

4 MINS - 02.02.2023

Getting ready for the cookieless future: Natural language processing (NLP)

If you're a marketer, content creator, or simply curious, this blog will provide a helpful introduction of natural language processing (NLP).

Otilia Crizbasan

4 MINS - 15.12.2022

Getting ready for the cookieless future: Social media mining

Social media marketing is most effective when your goals and plans are based on real data. Let’s delve into the world of social media data mining to learn about it and its benefits.

Paul Szabo

4 MINS - 16.11.2022

Audience analysis: a tool to understand your market

You probably work hard to ensure a high quality for your products. But if you sell women clothes and your marketing campaigns only reach men, it doesn’t matter how incredible the product is. The key is to know and understand your and performing audience analysis is how you achieve that.

Paul Szabo

4 MINS - 19.05.2022

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