The data science revolution: How specialised roles are driving business success
Data science is far from being a catch-all topic. In fact, it evolved into a highly specialised field, with roles ranging from data engineers to machine learning experts and beyond.
Getting ready for the cookieless future: Attribution modelling
With so many choices, channels, and types of customers, it can be hard to know exactly where to focus your efforts. That's why nowadays using marketing attribution became so important.
Data-driven attribution: what you need to know?
Have you ever wondered how you can analyse your channels to know exactly where to invest more? Or maybe you wanted to understand which ads make potential customers move to the next step of the funnel? You probably already heard, but the solution is hidden in attribution — how the value of a conversion is distributed across channels that move the user through the funnel.