First-Party Data Blog

Unlock the true value of your own data. Get expert advice and practical steps for leveraging first-party information to strengthen customer relationships and drive success.
Mustafa Yuksel
24 Jul 2024
schedule 3 MINS

Understanding the impact of Google’s cookie deprecation plans

In Analytics, First-Party Data
Otilia Crizbasan
25 Apr 2023
schedule 6 MINS

Navigating data privacy: cookies, pixels, and tags

In First-Party Data
Otilia Crizbasan
24 Nov 2022
schedule 4 MINS

Getting ready for the cookieless future: Zero-party data

In Customer Intelligence, First-Party Data
James Wolman
08 Nov 2022
schedule 7 MINS

Getting ready for the cookieless future: Attribution modelling

In First-Party Data, Strategy
Otilia Crizbasan
15 Sep 2022
schedule 5 MINS

Getting ready for the cookieless future – Customer-centricity: first-party data

In Customer Intelligence, First-Party Data
Otilia Crizbasan
25 Aug 2022
schedule 3 MINS

Getting ready for the cookieless future – The Foundation: Server-side tracking

In First-Party Data, Technology & Infrastructure

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