Google Analytics 4 & GDPR: what is changing?
We know that Google Analytics is very popular in the marketing landscape. Its great features are widely known and used to measure engagement and traffic across websites and apps. As the world turned its face to a more privacy-centric approach, Google Analytics is an area of focus for those wanting to stay GDPR-compliant due to its ability to acquire and track user data.
Google Analytics 4: how does tracking look in a cookieless world?
The recent rollout of Google Analytics means much more than just a standard update. It’s a complete paradigm shift in how data is collected, analysed, and used to guide business decisions. Find out more about how the new version can help you be prepared for a cookieless world.