Create better, faster, smarter investments

Create better, faster, smarter investments and a greater return from your marketing with data_

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Your business insights are only as smart as the data that fuels them. And, with the volume of data that organisations are accumulating growing, we help amazing brands cut through the noise to make decisions that deliver greater ROI.

We convert data into growth currency by helping marketers leverage data to improve marketing activity, media activation and customer experience. Acting as your bridge between data and digital marketing success, we’re your martech team if you don’t have one, and more firepower if you do.

DATA CONSULTING SERVICES

Discover our data services_

Data Strategy

Maximize the value of your data by taking control of your collection processes and enabling data-driven decision-making.

Data Architecture

Build the infrastructure you need tomorrow, today. Prepare and respond to the need for speed, flexibility, and innovation.

Data Analytics

Make sense of the data you own. Define, track, and enable action on your business KPIs.

Data Science

Use the power of machine learning to supercharge your decision-making. Don't guess the future; predict it.

Data Strategy

Plan for a future that puts data at the heart of all digital marketing decision-making_

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Getting your data strategy right can be the difference between success and failure. We can help you achieve business success through the implementation of a clear strategic data vision and a detailed understanding of all of the connecting parts that will bring your data to life. Braidr data agency can assist you with:

  • Data-driven strategic planning
  • Implementation roadmaps
  • Data governance
  • Marketing technology
  • Ecosystems/playbooks
  • Measurement frameworks
  • Training
Data Architecture

Build a marketing framework that embraces flexibility, speed, and accuracy within a robust tech structure_

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Data architecture is the foundation of any data strategy. Built from a set of principles that are made out of specific strategies, rules, models, and guidelines, robust data architecture shows your company's infrastructure how data is acquired, transported, stored, queried, and secured. Braidr data agency can assist you with:

  • Website & app tracking
  • Automated reporting & dashboards
  • Privacy management
  • First-party data solutions
  • Customer data platforms
  • Marketing technology implementation
  • Marketing automation
Data Analytics

Turn your data into digital currency through the insight and analysis your business needs_

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If you want an edge over the competition, then ensuring your data solutions are firing on all cylinders is intrinsic to success. Collecting, connecting, analyzing and the modelling of data goes beyond technology and human smarts. It turns your valuable data into digital currency.

As a data-first business, we know the potential value of untapped data is huge. Braidr data agency can assist you with:

  • Web and product analytics
  • Implementation and management
  • Tag management
  • Data visualization
Data Science

If content is King, then data is Emperor. Convert the assets you already own into powerful results_

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Data is an asset you already own. Our data scientists are experts at wrangling gold mines of information and Big Data to spot trends and patterns that can transform business performance by facilitating smarter decision-making. We will enhance your problem-solving capabilities so you can focus on business growth. Braidr data agency can assist you with:

  • Data modelling
  • Social media mining
  • Data segmentation
  • Data-driven attribution
  • Marketing & competitor intelligence
  • Statistical forecasting & predictive modelling
10 years of experience
First-hand exposure to digital marketing challenges; creating solutions that make an instrumental difference to businesses.
12 industry verticals
From retail and travel to professional services; experience across a multitude of industries, globally.
250 client engagements
Solving problems and setting over 250 businesses on a path to success.
Proven best practices
Data compliance specialists; partners with key technology providers.
Multi award-winning
Recognized for expertise in data innovation, performance, and culture.
10 years of experience
First-hand exposure to digital marketing challenges; creating solutions that make an instrumental difference to businesses.
12 industry verticals
From retail and travel to professional services; experience across a multitude of industries globally.
250 client engagements
Solved problems and set over 250 businesses on a path to success.
Proven best practices
Fully versed and compliant GDPR; and a Google Analytics partner.
Multi award-winning
Recognized for expertise in data innovation, performance, and culture.
faqs
DATA SERVICES FAQS_

Your data services questions answered_

Data consultancy companies are experts in helping businesses harness the power of their data.

As a data consultancy agency, we offer guidance on collecting, analysing, and interpreting data to make informed decisions for your business. We’ll assist in setting up robust data infrastructures, ensuring data quality, and providing insights through advanced analytics. We’ll identify trends, predict outcomes, and suggest strategies for growth and efficiency.

In short, we’ll turn your data into a strategic asset so you can leverage it for innovation, improved performance, and competitive advantage.

A data strategy is a comprehensive plan that outlines how a business will collect, manage, analyse, and use data to achieve its objectives.

It's about planning for a future where data is central to all digital marketing decisions. It ensures success through a clear strategic vision and understanding of all aspects that bring data to life. This includes data-driven strategic planning, data governance, implementation roadmaps, marketing technology, and measurement frameworks, all aimed at empowering businesses to harness the power of data for growth and success.

Data-driven marketing involves using data insights to build marketing strategies. It involves gathering and analysing consumer data to guide decision-making in marketing.

This approach enables businesses to create targeted, effective campaigns by understanding customer behaviours and preferences. It's a strategic method that combines the rigour of data analysis with the creativity of marketing, ensuring that campaigns are not only imaginative but also grounded in concrete customer insights, leading to improved engagement, efficiency, and ROI.

Using data for insights involves a strategic process where raw data is transformed into actionable intelligence. It starts with collecting relevant data from various sources, and then cleaning and organising it for analysis. Advanced analytical tools and algorithms are applied to uncover patterns, trends, and relationships.

The key is gathering data and interpreting it to draw meaningful insights that can guide business decisions, optimise strategies, and predict future trends. This approach empowers a more informed, data-centric business model.

Partnering with a data consulting agency unlocks a world of data-driven opportunities for your business. They bring specialised expertise and advanced tools to the table, enabling companies to navigate the complex landscape of data analytics and insights.

As a data consultancy agency, we’ll help you transform raw data into strategic assets and provide clarity and direction for better decision-making. You’ll be able to effectively leverage data to optimise operations, understand customer needs, and stay ahead in a competitive market.

DATA SERVICES CASE STUDIES
CASE STUDY
AI-driven search intelligence for enhanced brand visibility
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CASE STUDIES

AI-driven search intelligence for enhanced brand visibility

Challenge

Haleon needed a comprehensive tool to evaluate their brand exposure and search performance to stay competitive in a rapidly evolving digital landscape.

Approach

We developed an AI-powered search intelligence solution to automate data extraction, categorise keywords, and monitor search visibility globally across multiple platforms.

Outcome

Haleon gained measurable insights into their digital performance and competitors’ strategies, enabling them to make real-time, informed decisions to enhance exposure and growth.

CASE STUDY
Automated reporting for global campaign performance
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CASE STUDIES

Automated reporting for global campaign performance

Challenge

Ogilvy struggled to monitor Sprite’s global campaign across 17 platforms in over 40 countries, relying on inefficient manual checks for real-time performance insights.

Approach

We implemented automated web crawlers and near real-time reporting to deliver comprehensive campaign performance data across all markets.

Outcome

Ogilvy gained near real-time insights, enabling faster decision-making and setting a new benchmark for global campaign monitoring with automation.

CASE STUDY
AI-driven audience targeting for strategic growth
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CASE STUDIES

AI-driven audience targeting for strategic growth

Challenge

Solos struggled to understand and engage their core audience, particularly solo travellers over 50, hindering their ability to refine their target market and enhance customer engagement.

Approach

We leveraged AI and proprietary technology to generate actionable insights, refine audience strategies, and deliver tailored content to C-suite executives for decision-making.

Outcome

Solos saw increased engagement and sales, with AI-driven data insights now powering key marketing strategies and audience-focused initiatives.

CASE STUDY
Driving AI transformation for Napier AI
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CASE STUDIES

Driving AI transformation for Napier AI

Problem

Napier AI faced significant challenges in scaling their business. These included siloed communication, inconsistent reporting, and lack of automation, impeding efficiency and innovation.

Solution

Braidr developed a comprehensive AI transformation framework, conducting interviews and tech stack analysis to identify pain points and automation opportunities across departments.

Impact

The AI runway framework outlined key AI initiatives projected to save 15-30% of costs over 12-18 months by improving process efficiency and advancing AI capabilities across the organisation.

CASE STUDY
Providing exceptional guest experience with AI-driven solutions
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CASE STUDIES

Providing exceptional guest experience with AI-driven solutions

Challenge

Capturing the attention of potential customers within the ever-changing digital space requires creativity and cross-team efforts. Clermont Hotel Group needed a compelling strategy to address these challenges head-on.

Approach

Using data science, we delved into social media interactions related to our client, uncovering trending gastronomic preferences. This analysis was instrumental in identifying popular 'foodie' destinations, subsequently employed to enhance their marketing strategy.

Outcome

Clickthrough Rate (CTR) of 1.21%

Return on Ad Spend (ROAS): 26.22

Conversion Rate: 8.43%

Put insight behind every marketing decision_
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