You probably work hard to ensure a high quality for your products. But if you sell women clothes and your marketing campaigns only reach men, it doesn’t matter how incredible the product is. The key is to know and understand your and performing audience analysis is how you achieve that.
We know that Google Analytics is very popular in the marketing landscape. Its great features are widely known and used to measure engagement and traffic across websites and apps. As the world turned its face to a more privacy-centric approach, Google Analytics is an area of focus for those wanting to stay GDPR-compliant due to its ability to acquire and track user data.
The recent rollout of Google Analytics means much more than just a standard update. It’s a complete paradigm shift in how data is collected, analysed, and used to guide business decisions. Find out more about how the new version can help you be prepared for a cookieless world.
You’ve all seen the headlines: Google Analytics 4 is here. Data and marketing teams should act fast to have year-over-year data ahead of the July 2023 switch date. But what does all this mean for you and your business? Let’s find out together.