Marketing Analytics
Strategy & Roadmap_

Turn complex data into a clear strategic direction – for optimal marketing performance.

Introduction

As marketers, you deal with vast volumes of data, but how can you use it to drive practical action? We combine data-derived insights with intelligent automation to cut through the noise and boost marketing performance and efficiency. The result? From channel planning to campaign optimisation, you’ll make confident decisions that deliver greater value every time.

How it works

01 See where your marketing stands – and where it could go

By assessing your current attribution models, we identify gaps in conversion tracking and then benchmark your performance against industry standards. You’ll see where budget is wasted and which channels drive real growth beyond last-click conversions. This will provide a clear roadmap towards improving your marketing ROI.

02 Gain clearer customer insight from the data you already have

Unlock the power of your customer data. Get a single, joined-up view of your customers by connecting your CRM, web analytics and sales platforms. Through more accurate attribution, smarter targeting and personalised campaigns that really resonate, you’ll improve conversion rates and build longer-lasting, more valuable customer relationships.

03 Build a smarter, AI-powered marketing engine

Combine first-party data with machine learning for intelligent, automated marketing. Our AI solution continually optimises bid strategies, predicts high-value audiences and allocates budget to channels driving the most value. Campaigns will adjust in real time depending on performance and conversion patterns, so you’re always one step ahead.

04 Optimise performance through continuous testing

By running structured experiments across your creative, audiences and channels, we help you uncover what truly drives performance. Each test is designed to improve key metrics, such as conversion rate, cost per acquisition and return on ad spend – so your budget works harder to deliver measurable, sustainable growth.

05 Get insight into what works – and predict what’s next

By building custom dashboards that connect your first-party data to business outcomes, we show the impact of your marketing spend on revenue and growth. You’ll see how your marketing investments are delivering – across pipeline, acquisition costs and lifetime value – and use special tools to forecast and budget with confidence.

Why it matters

Reliable data and clear insights enable smarter decisions, greater efficiency and better use of your budget – all driving real growth. Ready to boost your results?

Get in touch

Rene Davis, Head of Analytics

Talk to an expert: Discover how data and AI transform your performance marketing automation

Get clear, practical advice from experts who’ve helped leading brands turn marketing complexity into predictable growth – from strategy to implementation.

Contact Rene