Performance

Customer & Audience
Intelligence_

Turn your customer data into insights you can act on. We connect GA4, first-party data and machine learning for smarter targeting and faster growth.

Introduction

Most brands collect customer data, but few turn it into something useful. If you have scattered information about user behaviour, transactions and interactions, we’ll transform it into valuable customer intelligence. By connecting GA4 analytics, first-party data and machine learning, we’ll help you understand your customers – who they are, what they want and how to reach them.

How it works

01 Transform disconnected data into clear customer insight

We bring together data from GA4, your CRM, email engagement and on-site behaviour – all unified through your existing data warehouse. The result? Complete customer profiles with clear attribution so you can see the full journey across every touchpoint.

02 Know who to reach – and when to act

We analyse purchase patterns, customer value and engagement behaviour to identify your most valuable segments – such as high spenders, repeat buyers or enterprise prospects. We then pinpoint the signals that show when someone’s ready to convert – or at risk of leaving – so you can respond when it matters most.

03 Connect with high-value customers at every touchpoint

We create dynamic audience segments using predictive scores, behavioural signals and customer value. We then automatically sync them across Google Ads, LinkedIn Ads, Facebook Custom Audiences, email tools and personalisation systems. So you can act on insight instantly, reaching the right people with the right message, wherever they are.

04 Anticipate customer behaviour and respond with confidence

We use machine learning to predict which customers will most likely buy, churn or deliver long-term value. You can then focus on the right people, fine-tune your messaging and allocate budget where it counts. No guesswork, just forward-looking targeting based on what’s likely to happen, rather than what’s already happened.

05 Monitor performance and adapt automatically

We continuously monitor audience performance and retrain models to reflect any shifts in user behaviour and campaign results. By tracing changes in conversion paths, creative performance and emerging audience trends, we keep your customer intelligence accurate, relevant and ready to drive results.

Why it matters

Your best customers leave signals in every click, visit and interaction. We help you identify and act on them through customer intelligence. Ready to unlock the insights in your data?

Get in touch