Performance

Analytics Implementation &
Optimisastion_

Set up, manage and refine your analytics for maximum accuracy and insight.

Introduction

Data is only valuable if it's accurate – and most analytics setups aren't. We go beyond surface-level tracking to fix what's broken, fill in the gaps and ensure your conversion data reflects reality. So, you'll get no dashboards that are only for show, just clean, reliable insight you can trust to guide every strategic decision.

How it works

01 Get a clear view of what’s working – and what isn’t

By taking a close look at your current setup, we uncover what’s missing, misfiring or misleading. No guesswork – just a thorough review of your tracking, events and configurations to identify what’s working and what needs fixing.

02 Lay the groundwork for marketing data you can trust

We can rebuild your GA4, Tag Manager and conversion tracking from the ground up – fixing broken data collection and enabling accurate sales tracking across your site. You’ll get reliable attribution models that credit the correct channels, along with a comprehensive view of every sale, revenue figure and customer journey that drives results.

03 Reach your best customers, wherever they are

Using real purchase behaviour, we identify your most valuable customer groups – from high-spenders and loyal buyers to engaged prospects and cart abandoners. These audiences will sync automatically across platforms like Google and Facebook Ads, so you can focus your budget on those most likely to convert

04 Track what matters – act on what works

We design tracking and reporting that provides answers to real business questions – not just vanity metrics. Custom dashboards will show what’s working, what’s wasting budget and where you’re missing out on opportunities, so you can take action where it matters most.

05 Monitor, test and continuously improve your analytics

Analytics is never a one-and-done job. While continuously monitoring your tracking accuracy, we’ll test attribution changes and validate campaign data – refining audiences as your strategy evolves. With ongoing optimisation, your tracking remains aligned with business performance, so your decisions are always grounded in reality.

Why it matters

Bad data leads to poor decisions and wasted spend. We’ll fix your analytics so you can act on what works. Ready to grow with confidence?

Get in touch

Rene Davis, Head of Analytics

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