Performance

AdTech & First-Party
Data Integration_

Use your customer data for smarter targeting and better performance, without relying on third-party tracking. Stay effective while preparing for a privacy-first future.

Introduction

Third-party tracking is disappearing, but that shouldn’t leave you in the dark. Your own customer data is your most powerful targeting asset. We help you collect, organise and activate insights from your CRM, website and sales platforms across every major ad channel. So you can target more precisely, measure what matters and remain competitive in a privacy-first world.

How it works

01 Capture customer signals, wherever they occur

We help you collect quality customer data from high-impact moments –like product views, sign-ups, form submissions, purchases and CRM activity. Whether you're tracking consumer purchases or B2B leads, accurate monitoring and consent create a reliable data foundation. One that reflects genuine customer interest and drives performance in a privacy-first, cookieless world.

02 Structure and clean your data for privacy, accuracy and compliance

We turn messy datasets into reliable marketing intelligence. That means resolving customer identities across channels, applying privacy rules, removing duplicates and preparing your data for activation. From product feeds and purchase history to CRM records and website behaviour, we make everything accurate, compliant and ready for targeting, measurement and personalisation.

03 Use your own customer data to drive better results across ad platforms

We connect your structured datasets, including CRM signals, directly to ad platforms like Google and Meta. This enables more accurate targeting, smarter bidding and clearer attribution – using your own customer insight instead of borrowed data. So you can stop wasting budget on broad, unfocused audiences and concentrate on what works.

04 Build data that learns, improves – and delivers

Integration is just the beginning. We layer predictive scoring, build smarter audience groups and continually close data gaps. Whether you’re identifying high-value consumers or qualified B2B prospects, we help make your dataset more useful over time – so every campaign outperforms the last.