Optimisation

Marketing Mix & Performance
Optimisation Modelling_

See what’s really driving conversions with marketing mix modelling, multi-touch attribution and first-party data. Invest with confidence and precision across the channels that really deliver.

Introduction

Attribution reveals what’s really driving customer decisions – across channels, campaigns and touchpoints. We take you beyond last-click guesswork with advanced techniques such as marketing mix modelling (MMM) and multi-touch attribution. By applying first-party data, you'll see exactly where your spend fuels acquisition, retention and long-term growth.

How it works

01 Understand the business context

We begin by understanding your preferred marketing channels, sales cycle, seasonality and data maturity. Then we match the right attribution method – from full marketing mix modelling to multi-touch or tactical ROI analysis – in line with your commercial goals and decision-making needs.

02 Gather and align data

We bring together data from ad platforms, CRM, web analytics, call tracking and offline sources – capturing every meaningful touchpoint. Where signals are missing, we pinpoint the gaps and recommend smarter tagging and tracking fixes.

03 Choose the right model

We apply statistical and machine learning models – from econometrics (MMM) to algorithmic multi-touch attribution – matched to your goals. Whether you’re balancing brand and performance, measuring short-term versus long-term ROI or optimising spend by channel, we tailor our approach to deliver clear, actionable insight.

04 Generate insight and recommendations

We don’t just show you what worked – we show you why. Our models uncover the marginal impact of spend, the true value of each channel and the optimal investment mix to drive better results.

05 Integrate and act

Attribution insights slot straight into your decision-making workflow – whether visualised in dashboards or embedded in budget planning tools. We also use model outputs to sharpen predictive audiences, refine segmentation and improve creative targeting.

06 Evolve and experiment

Attribution isn’t a one-off project. It’s more like a capability that evolves with you. As your strategy shifts and new channels emerge, we’ll continue to test, refresh models and measure true impact.

Why it matters?

Without proper attribution, your budget can easily leak into low-performing channels while high-impact touchpoints are overlooked. Our data-driven approach shows what’s really working – so every pound is invested with precision and confidence.

Get in touch

Mark Bush, Chief Data Officer

Talk to an expert: Discover how marketing mix optimisation services transform your marketing performance

No jargon. Just clear, practical advice on marketing mix and performance optimisation modelling from someone who’s helped leading brands optimise millions in marketing spend.

Contact Mark