Customer 360, BI &
First-Party Data_
Unify customer data, map journeys, enable organisation-wide reporting and activate first-party insight. You can then turn intelligence into action across acquisition, engagement and retention. One clear customer view.
Introduction
Our Customer 360 approach unifies all your touchpoints – from first click to repeat purchases or bookings – into a single, actionable view. By connecting your sales systems, marketing platforms and transaction data, we drive smarter targeting, optimise acquisition and retention and reveal what’s working at each stage of the customer journey.
How it works
01
Uncover data blind spots and create a unified customer view
Identify gaps in your systems, campaigns and touchpoints using our Customer Data Diagnostic. We’ll then help you connect fragmented records from CRMs, sales tools, emails, ads and offline sources – creating clean, unified customer views across individuals, households and business accounts. Smarter targeting starts with a clearer picture.
02
Build meaningful metrics for smarter segmentation
Define the customer metrics that really matter – from acquisition cost and lifetime value to churn risk and purchase patterns – using logic you can trust. With consistent measurement in place, we enable segmentation by lifecycle stage, engagement, value and interest. So you can anticipate risk, predict repeat buyers and focus on what drives growth.
03
See the full customer journey and measure what matters
Map customer journeys across paid and owned channels – linking marketing activity to real purchase outcomes, whether consumer transactions or B2B sales. By seeing how customers actually move, you can optimise campaigns based on behaviour, not just channel metrics. You will then understand the full path to conversion.
04
Activate customer data – and maintain governance as you grow
Sync customer data to platforms like Google Ads and Meta for sharper targeting and stronger conversion. We connect email tools and sales platforms such as Klaviyo and Salesforce to enable personalised journeys and automated campaigns. Built-in governance keeps your data clean, compliant and ready to scale. As your business evolves, so does your Customer 360.
Why it matters?
Knowing your customer means knowing what to say, when to say it – and where to spend. Our Customer 360, BI and data consulting unlock value across acquisition, engagement and retention.
Get in touch
Talk to an expert: See how Customer 360 unifies touchpoints to drive smarter decisions
No technical jargon. Just clear, practical advice from someone who’s helped leading brands move from fragmented data to unified customer intelligence.
Recognised for innovation and celebrated as thought leaders.
Thought Pieces_
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