Braidr launches new website to power the next era of data and AI

This is the culmination of everything we’ve built Braidr to do

I’m very proud and excited to announce that Braidr’s new website is live. 

But this is so much more than a design refresh. It’s a pivotal moment for the company I founded 4 ago. Since then, we’ve moved from startup to scale-up and from building to leading the way in an exciting new field.

This moment represents the culmination of everything we’ve built Bradr to do. It’s something we’ve been working towards since day one. And now, after months of focused effort, strategic hiring and fine-tuning our services, we’re excited to finally share it with you.

We call it Engineering Organisational Intelligence – and we believe it’s the future.

You’re sitting on a gold mine – AI can help you unlock it

What if I told you that your business possesses an extraordinary yet underused resource – one that could:

• Enable smarter decisions.
• Fuel innovation.
• Enhance efficiency.
• Spark creativity.

That resource is your data. 

In the age of AI, it’s not just useful, it’s transformative. And we’ve built Braidr to help you turn the key that unlocks genuinely game-changing opportunities for exponential business growth.

People + AI = the new engine of business

But first, let’s get one thing straight: we’re not talking about replacing humans. This is about freeing them up. Once you let AI take care of the repetitive and the routine, your people can focus on creativity, innovation and growth. It’s a mindset I like to call strategic laziness: automate what you can, empower where it counts.

And when your data is structured and activated, AI can do extraordinary things:

• Pull insights from decades of customer and business history.
• Resurrect knowledge from outdated legacy systems.
• Spot patterns and predict needs before your customers even voice them

This is not some far-off futuristic vision. Believe me, we’re doing it with clients right now.

The Braidr difference: Smarter data. Sharper AI. Real results.

You see, AI doesn’t create value on its own. It thrives on the fuel of clean, connected, intelligent data. That’s where Braidr comes in. We help you:

• Clear the clutter and connect your data sources.
• Integrate insights across teams and systems.
• Build intelligence into every part of your customer journey.

Our three-pillar service offer: built for impact

We help ambitious businesses like yours grow with a tiered, focused approach:

• Performance: Maximise your marketing impact with better targeting, clearer reporting and greater RoI – all powered by your own first-party data.
• Optimisation: Enable smarter, faster decision-making through connected, contextual data that helps you identify what’s working – and fix what isn’t.
• Intelligence: Resolve complexity, spot emerging trends and respond to them with new propositions so you can lead your category – not just keep up with it.  

This is not a one-time fix. 

It’s a genuinely transformative, profit-enhancing approach that can drive exponential growth. From ensuring AI readiness to implementing marketing automation, we design systems that deliver consistent results every time.

We’ve always done this. Now we’re doubling down

AI isn’t new to us. We’ve worked with it since the beginning – not as a shiny add-on, but as a core part of what we do.

We’ve helped brands turn marketing from guesswork to precision, transformed data chaos into clarity and helped:

• CMOs turn insight into activation
• CDOs monetise their data.
• CEOs manage smarter growth.

Now, with AI accelerating faster than ever, the opportunity is even bigger. And we’re ready to help you make the most of it.

This is just the beginning…

Our new website is the start of a bigger story – one we’re excited to share with you. It will help you understand more clearly what we do, how we do it and how it can help you.

Most importantly, you’ll see how data and AI can work together – not just to improve your business, but to transition it into something impossible to imagine even a few years ago.

So, take a look around. Explore. And if you’re ready to see what your data can really do, let’s talk.

Watch this space. There’s so much more to come.