We help brands achieve their goals

We help brands achieve their goals by turning data into business advantage_

HI

Hi, we're Braidr – a global data and AI consulting company transforming your data into actionable business growth. We unlock the potential of your data, helping you make smarter decisions and gain a competitive edge.

We recognise that every business today is a data-driven business, and every decision can be enhanced by data and AI. From advanced analytics and AI solutions to optimising performance and ensuring data compliance, we bridge the gap between data and business strategy. We already work with some of the world's leading brands, delivering real-world results—what can we do for you?

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THE BRAIDR WAY

Our mission_

Our mission is to empower businesses to leverage their data as a powerful asset, driving performance, innovation, and growth.

Our culture_

Our culture is defined by excellence; in our advisory capacity, delivery, and support. We're a global team of smart, curious, and supportive individuals who collectively contribute to who we are and what we aspire to be; day in, day out.

Collaboration is the key to our success. Our decision-making is always based on what is right for our clients, what is right for our team, and what is right for the business.

Our promise_

  • We promise to deliver premium data services to the highest standard attainable, enabling you to get more out of your marketing activity; supercharging your returns.
  • We promise to always operate in growth-mode, creating solutions and surfacing insights that will make a real difference to your business.
  • We promise to be a strategic advisor and partner, empowering you to take ownership of your dataverse and cut through the data noise.

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WHO WE WORK WITH

We partner with ambitious brands who recognise data is their biggest asset_

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We work with businesses across every sector, from start-ups with big ambitions to established brands looking to stay ahead.

Businesses are capturing unprecedented and exponential quantities of customer data across all systems. It's a big responsibility, and an even bigger opportunity. We'd love to help you turn this opportunity into a competitive advantage.

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WHO WE ARE

A passionate team dedicated to turning your data into a competitive advantage_

Braidr grew out of the data analytics and science team within digital marketing agency, Found. As one of the first independent digital marketing agencies to have a fully-fledged data science department, clients have been turning to Found for data and growth solutions for years. As more and more clients sought to engage Found to support their data needs, we made the decision to take our data service solutions directly to market the in the form of a Braidr.

Born on the front line with a sharp focus on the bottom line, Braidr comprises a smart team of marketers, strategists, analysts, and engineers who know how to transform your marketing data into growth currency.

Who we are

Who we are

TOMORROW

Shaping the future of digital experience, today_

Tomorrow

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Braidr is part of Tomorrow Group Limited, the home of SEO, PPC and Everysearch™ agency Found, influencer and social media agency Disrupt, content measurement platform Kingmakr, and the AI-powered search intelligence tool Luminr.

Tomorrow builds tools and services that help brands achieve excellence in digital marketing through data, technology, and human brilliance. Made up of some of the smartest businesses, Tomorrow is a future-first company, shaping the future of digital experience, today.

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THE BRAIDR DIFFERENCE

The Braidr difference_

Every Braidr client is assigned a Data Strategist - your own data architect - who will create the data solutions that best suit your business needs, empowering you to take ownership of the 'dataverse' and to supercharge your returns.

Expertise

We are a team of experts that have worked with over 250 brands, providing best-in-class experience in data engineering, data science and machine learning.

Pace

Data and tech is a fast-paced environment - the pace we run at, and the urgency we apply, means you will always be able to get one step ahead of the competition.

Ease

Instead of building a broad team at cost, you will have access to a team that knows how to make a difference. You're not getting one level of data expertise but a plethora of expertise, all in one partner.

Agility

We create organisational agility and offer greater operational resilience - from frameworks to IP - for all of your data and technology needs.

WHAT WE DO

Connected, scalable data & AI solutions_

Our solutions_

We create solutions that connect ambition to capability, helping you accelerate and enhance your AI-enabled future. We can help you achieve your business goals through:

  • Performance
  • Optimisation
  • Intelligence

Our services_

We offer data and analytics services designed to turn your data into a strategic asset. Our services empower your business with accurate insights, future-proof infrastructure, and AI-driven decision-making:

  • Data analytics
  • Cloud solutions
  • Data science & AI solutions
  • Data strategy
10 YEARS OF EXPERIENCE
First-hand exposure to data and AI challenges; creating solutions that make an instrumental difference to businesses.
12 industry verticals
From retail and travel to professional services; experience across a multitude of industries, globally.
250 client engagements
Solving problems and setting over 250 businesses on a path to success.
Proven best practices
Data compliance specialists; partners with key technology providers.
MULTI AWARD-WINNING
Recognised for expertise in data innovation, performance, and culture.
10 YEARS OF EXPERIENCE
First-hand exposure to data and AI challenges; creating solutions that make an instrumental difference to businesses.
12 industry verticals
From retail and travel to professional services; experience across a multitude of industries globally.
250 client engagements
Solved problems and set over 250 businesses on a path to success.
Proven best practices
Fully versed and compliant GDPR; and a Google Analytics partner.
MULTI AWARD-WINNING
Recognised for expertise in data innovation, performance, and culture.
CASE STUDIES
CASE STUDY
AI-driven search intelligence for enhanced brand visibility
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CASE STUDIES

AI-driven search intelligence for enhanced brand visibility

Challenge

Haleon needed a comprehensive tool to evaluate their brand exposure and search performance to stay competitive in a rapidly evolving digital landscape.

Approach

We developed an AI-powered search intelligence solution to automate data extraction, categorise keywords, and monitor search visibility globally across multiple platforms.

Outcome

Haleon gained measurable insights into their digital performance and competitors’ strategies, enabling them to make real-time, informed decisions to enhance exposure and growth.

CASE STUDY
Automated reporting for global campaign performance
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CASE STUDIES

Automated reporting for global campaign performance

Challenge

Ogilvy struggled to monitor Sprite’s global campaign across 17 platforms in over 40 countries, relying on inefficient manual checks for real-time performance insights.

Approach

We implemented automated web crawlers and near real-time reporting to deliver comprehensive campaign performance data across all markets.

Outcome

Ogilvy gained near real-time insights, enabling faster decision-making and setting a new benchmark for global campaign monitoring with automation.

CASE STUDY
AI-driven audience targeting for strategic growth
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CASE STUDIES

AI-driven audience targeting for strategic growth

Challenge

Solos struggled to understand and engage their core audience, particularly solo travellers over 50, hindering their ability to refine their target market and enhance customer engagement.

Approach

We leveraged AI and proprietary technology to generate actionable insights, refine audience strategies, and deliver tailored content to C-suite executives for decision-making.

Outcome

Solos saw increased engagement and sales, with AI-driven data insights now powering key marketing strategies and audience-focused initiatives.

CASE STUDY
Driving AI transformation for Napier AI
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CASE STUDIES

Driving AI transformation for Napier AI

Problem

Napier AI faced significant challenges in scaling their business. These included siloed communication, inconsistent reporting, and lack of automation, impeding efficiency and innovation.

Solution

Braidr developed a comprehensive AI transformation framework, conducting interviews and tech stack analysis to identify pain points and automation opportunities across departments.

Impact

The AI runway framework outlined key AI initiatives projected to save 15-30% of costs over 12-18 months by improving process efficiency and advancing AI capabilities across the organisation.

CASE STUDY
Providing exceptional guest experience with AI-driven solutions
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CASE STUDIES

Providing exceptional guest experience with AI-driven solutions

Challenge

Capturing the attention of potential customers within the ever-changing digital space requires creativity and cross-team efforts. Clermont Hotel Group needed a compelling strategy to address these challenges head-on.

Approach

Using data science, we delved into social media interactions related to our client, uncovering trending gastronomic preferences. This analysis was instrumental in identifying popular 'foodie' destinations, subsequently employed to enhance their marketing strategy.

Outcome

Clickthrough Rate (CTR) of 1.21%

Return on Ad Spend (ROAS): 26.22

Conversion Rate: 8.43%

Turn data into AI advantage with Braidr_
Contact us