Getting ready for the cookieless future – Customer-centricity: first-party data
The final days for third-party data are here. In this new beginning for your business, first-party data plays an essential role.
Demystifying the true value of first-party data in a cookieless era
Marketers have grown reliant on third-party ad tracking and cookies, but the news is this: first-party data is your golden ticket to a successful future for your business. Learn more about what first-party data actually is, which are its benefits and why you should care about it.
First-party data strategy: how to build yours
With third-party cookies on their way out, businesses need a robust plan for gathering and acting on customer data while still complying with data privacy regulations. So, how should you think about a first-party data strategy? Here are some basics to get started.